Basic features
Users are able to create shortened URLs to be placed in websites, comments, chats, emails, and more. Whether you are using a Google account or not, this service can be utilized.
Key features
As with most of Google's services, the URL shortener is very easy to use. Simply enter the long website address and click the "Shorten URL" button. This will immediately create a condensed URL that may be easier to copy and paste, type in, or otherwise use. This redirector aims at the website you've just entered which can reduce the time people use to enter a site or if you're restricted on space within a page.
The Shortened URLs provided by Goo.gl can be used to hide affiliate tracking information within the link. This is convenient for those who don't want their tracking or account information of the affiliated link obvious to those who visit the website.
All of Goo.gl's links are trackable and public knowledge. This means that potential visitors have the option to review the actual link to ensure it's safety. This also assists in preventing someone from abusing the shortened URL in order to send spam and spread sites of a malicious nature.
Once signed in with your own Google account, all of the links you've shortened are tracked when you return to the Goo.gl website. Ranging from the past two days and up, you can monitor the progress of each of your links.
Tracking information is provided in the form of clicks, referrers, browsers, countries, and platforms. This helps you develop strategies for maximizing the link's usage on the Internet.
Platforms and synchronization
As the Goo.gl service is browser-based, anyone with Internet connection is able to utilize the website including smartphones and tablets. However, a third-party development for Android devices has created an app that uses the Goo.gl shortener and allows you to share the link on social media sites. As of yet, no such app is available for this particular shortener on iOS devices.
Screenshots
Compared to similar apps
Although there are more robust and feature rich similar apps on the Internet, Goo.gl offers tracking information of each individual link that can be used for marketing purposes. You have a double option of using Goo.gl: signed in with an account or anonymous creations. It doesn't have the ability for custom link creations like some others, however.
Pricing and license
Like most of Google's services, the use of the shortener is absolutely free to everyone.
Bottom Line
The Goo.gl URL shortener is free to use whether you are logged in to your Google account or not. It is a straight forward system that doesn't require a great deal of learning and can be used by anyone regardless of skill level. The tracking aspect of URLs created by Goo.gl simply makes it that much more attractive to those that need a solution that will show some kind of demographic information. Whether you are an individual user looking to promote your own blog content on forums or a business marketing agent who needs a method to easily distribute website content, Goo.gl is one to consider.
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